CMO · Alps2Alps
I build AI-first marketing systems for travel.
MIPT graduate. 15 years in marketing, the last two vibe-coding AI systems that run my marketing operation — no engineering team, just Claude Code and a clear problem to solve.
What I do
I run marketing for a company that moves hundreds of thousands of passengers through the Alps every year. Strong growth, several seasons in a row. The interesting part: the team is small. We get there with fewer people and more systems — one shared AI context instead of twenty ChatGPT tabs, automated creative and reporting, landing pages built without developers.
I speak about
- 01
When a CMO vibe-codes: building AI systems for marketing
MIPT-trained CMO, Claude Code, no engineering team. How I vibe-coded a company-wide AI layer that runs marketing operations. What worked, what broke, what I'd do differently.
- 02
AI transformation in marketing teams
What actually changes when you rebuild marketing operations around AI. The wins, the uncomfortable decisions, and what nobody talks about.
- 03
The real economics of AI in travel marketing
How AI changes the cost structure of marketing in travel. From content production to market intelligence. Honest numbers, honest trade-offs.
Available for keynotes and panels across Europe. Also speaking online.
Recent speeches
Podcast · The Truth About Social Ads
AI-First Marketing: Scaling Seasonal Mobility
With Jason Smith. AI agents for competitor research, UX testing, and campaign planning in a seasonal transport business.
Talk
How a CMO Vibe-Coded an AI Chief of Staff
Hegai Community Meetup. How I vibe-coded a company-wide AI layer for marketing with no engineering team. Architecture decisions, what broke, what I’d do differently.
Publications
How a CMO Vibe-Coded an AI Chief of Staff
Building a personal AI chief of staff that quiets the operational noise — and why the real leverage is AI that challenges your thinking before you act, not just one that runs tasks.
Why Your Five-Star Reviews Are Invisible to AI
How businesses need to rethink content strategy for AI search — traditional reviews and SEO tactics no longer guarantee visibility in AI-generated responses.
Creating Marketing Analytics Dashboards: Best Practices
What matters in marketing analytics, what's not worth the effort, and how to design dashboards that actually help your team.
Recent articles
Why I Replaced Headcount with Systems
What happens when a CMO stops hiring and starts building AI-first marketing operations instead.
What AI Transformation Actually Looks Like
It's not about the chatbot. It's about rebuilding how your team thinks about work.
AI Thinking Partner: The System Behind My Decisions
How I use an AI assistant to apply the right decision framework even on my worst days.
There's a Lot More C than M in CMO
Great marketers run campaigns. Great CMOs run growth systems.
In the press
“I lead a team of 10 human marketeers and an uncountable number of AI agents.”
“It’s really interesting to delve into the data to see where our customers are choosing to book and then to see the most popular resorts consistently demanding huge amounts of transfers through the winter season.”